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Is Success Worth Your Sanity?” The Dark Side of India’s 24/7 ‘Obsession’ Culture Exposed

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By Rootsalert News Desk-10-Febraury-2026

The Indian workplace in 2026 feels less like a career path and more like a high-speed treadmill that never stops. This month, the “hustle culture” debate has exploded across our screens, triggered by a series of viral moments that leave us asking one uncomfortable question: Are we working to live, or just living to work?

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The Zomato “Obsession” Debate

It started with Zomato’s Deepinder Goyal. In a recent podcast that’s still trending, Goyal didn’t just ask for hard work—he asked for “obsession.” His logic? Startups aren’t built on a 9-to-5 mindset. He famously suggested that if a “bug” appears at 6:00 PM on a Friday, a committed employee shouldn’t wait until Monday. They should stay back and fix it.

While Goyal argues that Zomato pays well and offers equity for this level of grit, the internet isn’t entirely sold. Critics are calling it “toxic,” while others ask, “When does the ‘ownership’ mindset turn into simple exploitation?”

The LinkedIn Firestorm: “Stop Acting Successful”

Adding fuel to the fire, a Delhi-based co-founder, Aryan Anurag, went viral this week for a post that told early-career professionals to “stop acting successful before you actually are.” He argued that “availability” is a skill—suggesting that if you don’t pick up a call at 10:00 PM on a Friday, you’re losing the race to someone who will.

The backlash was instant. Thousands of professionals hit back, claiming that “availability” is often just a mask for poor management and lack of respect for boundaries.

When the Body Says “No”

But this isn’t just about tweets and podcasts. For some, the cost of the hustle is physical. A Bengaluru-based Chartered Accountant recently shared a harrowing account of her body “giving up” after six months of 14-hour workdays.

“Tuesday, 6 AM. The alarm rang. I couldn’t get out of bed. Not because I was lazy, but because my body literally refused to move.”

Her story resonated with millions, sparking a new trend for 2026: “Revenge Quitting.” Unlike “Quiet Quitting,” this is a loud, deliberate exit where employees leave toxic environments to reclaim their dignity and health, often sharing their reasons publicly to warn others.

If the older generation built their lives around work, Gen-Z is building their work around their lives. A viral screenshot recently showed a manager demanding an employee be “seated” in the office at 6:30 AM for a virtual meeting. The employee’s cold, three-word reply—“I’m online”—has become a rallying cry for those tired of “presenteeism” (the need to be physically seen just to prove you’re working).

As we move further into 2026, the divide is clear. On one side, leaders argue that “extraordinary success requires extraordinary input.” On the other, a workforce—exhausted by years of “hustle”—is demanding a new deal: fair pay, clear hours, and the right to turn off the laptop when the sun goes down.

What’s your take? Is the 24/7 hustle the price of the “Indian Dream,” or are we just burning out for someone else’s profit? Let us know in the comments below.